As of October 2026 · 134 listings tracked across Amazon, Walmart & eBay
Right now the best value is 12¢ per oz — Kellogg's Cracklin' Oat Bran Original Breakfast Cereal 16.5 oz 1 & 2… (33 oz, $3.99) on eBay. See it on eBay →
Prices change fast and stock disappears faster — YMMV.
The pack-size trapThe biggest pack we tracked (78.4 oz) looks like the bulk play, but it runs 20¢ per oz — the 33 oz pick wins at 12¢ per oz. Bigger isn't automatically cheaper.
Median across all 134 tracked listings: 25¢ per oz. The worst deal we saw ran 90¢ per oz — same product category, 7.5× the price per unit.
The 12-month picture
Jul 2026low 9¢ per oz · high 12¢ per ozOct 2026
Best-value price is up 34.2% since last month — that's the market, not your imagination.
Lowest we've ever tracked: 9¢ per oz (September 2026).
How we figure this out
Once a month we pull live Breakfast Cereal listings from Amazon, Walmart and eBay, read the honest quantity out of each one (ozs, in this case — the unit that actually matters), and divide the real price by it. Coupons that change what you'd pay today are applied; "subscribe & save" teasers are not. Then everything gets ranked by cost per oz, because a big box with a small number inside is still a small number.
Our Amazon links are plain links — no affiliate tag, no commission.
Amazon doesn't allow affiliate sites to run price alerts, so we chose the alerts. If eBay or Walmart links ever earn us a commission, they'll be labeled (paid link) — and it never changes the price you pay.
Prices checked October 1, 2026. Prices change fast — treat this page as a map, not gospel, and YMMV. For today's numbers, run a live search.